Open sourcing government

Open - a Flickr image by kool skatcatIn April last year, I published a post on what I considered to be the 5 principles for Govt 2.0, one of which was open source government. This week, some academics form Princeton University have published a paper, still in draft, with the wonderful – if only slightly melodramatic – title, Government Data and the Invisible Hand, that considers this very issue.

To recap, the concept of open sourcing government is essentially about allowing third parties (citizens, companies, non-profits, etc.,) direct access via APIs to government data, so:

that individuals, communities and businesses are able to interact with government web applications in ways that are useful to them.
5 principles for Govt 2.0

The UK Cabinet Office released a report in June last year that looked at what this would mean for their public management system. The economic impact alone, as the report makes clear, had the potential to make a significant contribution:

2006 figures from the Office of Fair Trading that estimate that improved availability of information to re-users could double the direct market value of public sector information to £1.1 billion per year.
The value of government information

The Princeton paper authors, however, seem to be going some way further, calling for the US federal government to reduce the role it plays in presenting online information to citizens. The authors argue that the key role for federal agencies should be opening up their data, rather than building websites that provide a platform (and by inference, not a particularly good one) and a filter for people to access the information.

Their premise is an attractive one. That government

should focus on creating a simple, reliable and publicly accessible infrastructure that “exposes” the underlying data. [… The Government should] require that federal websites themselves use the same open systems for accessing the underlying data as they make available to the public at large.
Government Data and the Invisible Hand, p1.

Effectively, this means that government agencies could focus their attention (and taxpayer dollars) on the quality and accessibility of the information, and not on the presentation level. It’s a compelling proposition, particularly when you consider the current state of the namespace (in any jurisdiction, really).

The authors argue that the market, in the form of these third parties developing applications that reuse the government data, will drive economies of innovation and accessibility that are beyond anything that government itself could hope to provide. They list some of these advanced features:

It is worth pointing out that some of these advanced features are already part of the namespace here; albeit with mixed success. Advanced search, RSS feeds, and wikis are all essential elements of the .govt.nz space.

There are a couple of concerns that I have. The authors acknowledge that in some case there will be no private actor willing to step forward and create a compelling website based on the data. The notion that government makes all information accessible, irrespective of it’s apparent value, is a fundamental one. Abrogating that responsibility to third parties seems fraught with potential to disadvantage some sections of the community. Mike W leaves a comprehensive comment to this effect on Ed Felten’s blog (one of the authors of the paper).

As an aside, ensuring that people can access a government data set via a visualization (like EveryBlock, for example) using a screenreader can be done, but it is hard work…

More of a concern, however, is the notion that we can either continue to try to build usable websites or simply outsource innovation in the namespace. I don’t see, as the authors apparently do, that the two are mutually exclusive. Indeed, there is an argument that government should retain and build more capability for innovation, rather than adopt practices that would encourage this sort of activity to atrophy.

Those concerns aside, however, what the authors of the paper are proposing is both an effective and efficient approach to transformed government. We should be seriously considering the same here in New Zealand.

Photo: kool_skatcat

The future of communications

Ladder for Booker T Washington - a Flickr image by krystal.pritchettFor the last couple of months I have been focusing on (what I hope has been) a less technical and more strategic approach to public sector communications; with a particular emphasis on using change management as the context for understanding what social media and govt 2.0 mean for our agencies.

This has been motivated partly by the belief that we won’t be able to effectively adapt to the changing external environment without articulating a sound business case to senior managers – in a language that they relate to and respect. The second consideration has been the desire to promote the communications function as a strategic, rather than tactical or reactive, one.

Late last year the Arthur W. Page society issued a report on the evolution of corporate communications, The Authentic Enterprise [PDF 421 KB], that zeroes in on exactly these issues. And while it is written for the private sector, it has any number of valuable insights for public sector communicators.

The report is divided into two parts. The first looks at the changing environment for corporate communications, citing three factors as being central to the challenges for businesses:

  • the emergence of a new digital information commons;
  • the reality of a global economy; and
  • the appearance and empowerment of myriad new stakeholders.
    The Authentic Enterprise, p.6

The second part of the report looks at the evolving profession. In order to succeed and thrive in this new environment, the authors suggest that the communications practitioner will need to develop not only new skills, but a new approach to the role. Including the advice that:

We must shift from changing perceptions to changing realities. In a world of radical transparency, 21st century communications functions must lead in shaping behavior – inside and out – to make the company’s values a reality. (p.16)

Their point about shaping behaviour is a signal one. How do we, as communicators, shape those desired behaviours? I would argue that it is through a change process. Clearly articulating the future state (as well as, in the language of the report, the enduring values that will power the transformation), engaging with our publics through the change to monitor and evaluate progress and to fine-tune tactics, and continuing to cultivate support in the wider authorizing environment for the change.

In this scenario, what quickly becomes apparent is that in order for us to manage the change while still effectively discharging our accountabilites, we must have engaged and empowered staff. They are the most critical of all our publics.

This is borne out in the second part of the report where 31 CEOs were surveyed about their perceptions and expectations of communications chiefs. Emerging strongly from this section is the view that internal communications are now regarded by the CEO as, if not more important than, at least on par with external communications.

The weight of the job between external and internal communications has shifted. And I think internal communications is just more important than it ever used to be. (p. 42)

Before, PR was mostly generating stories, but today a big part of the job is enlisting your own employees and associates to buy into and help drive the strategy of the company. (p. 47, my emphasis)

In the public sector, this translates to driving employee engagement and communicating the values of the Code of Conduct. It also reinforces the notion that, in terms of introducing social media into out communications planning, we should be implementing it for internal audiences first.

In fact, this view gives rise to the best quote in the paper, one that senior public sector managers should cut out and paste on to their office walls:

It is in the corporation’s best interests to empower more and more of its workforce with new collaborative tools, training, know-how – and trust – so they can responsibly and strategically interact with the external world. (p. 29)

If you don’t trust your staff to act responsibly, you will quickly find yourself with a disengaged workforce and, as a result, fundamentally incapable of responding to the challenges that the authors identify in the report.

This is a valuable report for anyone interested in understanding how we might conceive a strategic approach to the changes in the operating environment of the public management system. For public sector communicators, however, I would rate it as essential reading.

Photo: krystal.pritchett