Tag Archives: metrics

Social media & change management

April 28, 2008 – 3:00 pm

Reading and responding to the comments left on the last couple of posts had me returning to a question that I have wrestled with periodically over the last year or two: how do you convince senior management of the need to begin planning for online engagement? One tactic that occurred to me is to use [...]

By Jason Ryan | Posted in Social media | Also tagged , , , , , , , | Comments (8)

Social media metrics

March 24, 2008 – 8:55 pm

Last week, while looking at the effectiveness of microformatting government media releases, the vexed issue of metrics reared it’s head. Vexed, because it is an ongoing issue for communicators, public sector and otherwise, to collate and report communcations metrics; even more so for the newer social media tools.
The sense of dissatisfaction I felt with my [...]

By Jason Ryan | Posted in Social media | Also tagged , , , , , , | Comments (7)

Government social media release [gamma]

March 16, 2008 – 7:47 pm

Just over I year ago I posted the first government social media release, using an in-development microformat, hRelease. Since then, I have issued 7 more releases using this format (you can see them all on the e-government site). During the course of that year the markup has evolved as I worked with the hRelease working [...]

By Jason Ryan | Posted in Social media, Web standards | Also tagged , , , , , | Comments (3)