I have posted previously about arguments for social media and a business case for a blog. And while there is plenty of discussion about the ROI of blogging in particular and social media in general, for public sector communicators it is important that we understand what we are committing our organizations to when we launch [...]
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Censoring social media
Some of you may have seen the post a couple of weeks ago on TechCrunch that caused a fair amount of comment and controversy in the blogosphere. The Secret Strategies Behind Many “Viral” Videos was a spectacularly ill-advised and unintentionally revealing account of one marketer’s techniques for placing client videos in prominent spots on the [...]