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	<title>NPSC Blog &#187; sam kekovich</title>
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	<description>The public affairs practice in New Zealand Government</description>
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		<title>ANZAC Day</title>
		<link>http://www.psnetwork.org.nz/blog/2007/04/25/anzac-day/</link>
		<comments>http://www.psnetwork.org.nz/blog/2007/04/25/anzac-day/#comments</comments>
		<pubDate>Wed, 25 Apr 2007 00:36:39 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[anzac]]></category>
		<category><![CDATA[genius]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[muppets]]></category>
		<category><![CDATA[sam kekovich]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog2/?p=56</guid>
		<description><![CDATA[This video is from a couple of years back (2005), but it is still a great example of a campaign executed with flair and humour. I laugh every time I watch this (and not just because I am Australian). What does it have to do with ANZAC day? Not much, really. The ad was originally [...]]]></description>
			<content:encoded><![CDATA[<p>This video is from a couple of years back (2005), but it is still a great example of a campaign executed with flair and humour. I laugh <em>every</em> time I watch this (and not just because I am Australian). What does it have to do with <acronym title="Australian and New Zealand Army Corp">ANZAC</acronym> day? Not much, really. The ad was originally commissioned to run in the week before Australia Day and to play on Australian&#8217;s sense of patriotism and their self-deprecating sense of humour.</p>
<p>
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[RSS readers click through for the video]</p>
<p>By way of some background, you may want to read more about <a class="external" href="http://en.wikipedia.org/wiki/Sam_Kekovich" title="Wikipedia article on 'Slammin' Sam">Sam Kekovich</a>. (The conspiracy theorists amongst you might notice more than a passing resemblance (both physical and moral) between Sam and <a class="external" href="http://muppet.wikia.com/wiki/Sam_the_Eagle" title="Muppet Wiki: Sam the Eagle">his eponym</a> on the Muppets&#8230;)</p>
<p>The page includes a transcript of the rant, one of the highlights for me is:</p>
<blockquote>
<p>Do you think the diggers in the trenches were fighting for <a href="http://en.wikipedia.org/wiki/Tofu" title="Tofu">tofu</a> <a href="http://en.wikipedia.org/wiki/Sausage" title="Sausage">sausages</a>? No. They were thinking of grabbing a lamb chop off the barbie with their bare fingers, sustaining third degree burns, then sticking their hands into a relieving esky to fish out a cold one.</p>
</blockquote>
<p>Perhaps that qualifies as a nod to <a class="external" href="http://en.wikipedia.org/wiki/Digger_%28soldier%29" title="Wikipedia: Diggers">the diggers?</a></p>
<p>Lest <a href="http://www.anzac.govt.nz/" title="New Zealand site">We</a> <a href="http://www.awm.gov.au/commemoration/anzac/anzac_tradition.htm" title="Australian War Memorial site">Forget</a>.</p>
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