Tag Archives: social marketing

Pimpin’ government: social marketing & youth

One of the hardest aspects of coming to terms with the changes that social media are bringing to our working environment, particularly for public sector communicators, is exercising the sort of judgement that ensures the tools are deployed appropriately and support the overall communications and business objectives.
While in Australia this week, I came across a [...]

Social marketing tools

The last couple of posts have been about new media, so I thought I would mix it up a bit by having a look at a more traditional approach to public affairs. South Australia’s Aboriginal Drug and Alcohol Council have issued a set of playing cards, under a campaign titled Don’t Gamble with Your Health.
I [...]