Tag Archives: Social media

Business case for a blog

Let’s assume that you have a new project in your agency that requires thorough and structured (internal) communications. When you are writing up your communications strategy, how do you sell senior management on the idea of a blog as one of the key channels? What arguments can you bring to bear that might persuade them [...]

Social media: the numbers

A lot of the (offline) feedback I have been getting about this blog has been along the lines of, “why are you so obsessed with social media?” And it is a fair question. There are plenty of other areas of public affairs that I could post about that would probably be of more interest to [...]

Social media and your CV

There has been quite a bit of discussion in the blogosphere over the last fortnight about the blog as the new CV. It was started by a post by Adam Darowski, The Blog is the New Resume and subsequently picked up by Joshua Porter, who expanded upon the idea.
These posts are both well worth reading, [...]

The town hall meeting lives

It is often all too easy (and regular readers would assume – correctly – that I have been guilty of this) to overlook traditional communications channels in favour of the newer, more ‘exciting’ social or new media.
This was brought home to me at the Crisis Communications workshop we held in March when it emerged that [...]

Reputation mismanagement: automated social media

Every once in a while you come across an idea or a product that is so obviously the result of unimaginable hours of hard work and intellectual brilliance completely detached from any semblance of reality. When I read this story in the Sydney Morning Herald, I had to check the dateline a couple of times [...]

Pimpin’ government: social marketing & youth

One of the hardest aspects of coming to terms with the changes that social media are bringing to our working environment, particularly for public sector communicators, is exercising the sort of judgement that ensures the tools are deployed appropriately and support the overall communications and business objectives.
While in Australia this week, I came across a [...]

How social media is changing public affairs

I have been looking through the results of Euroblog 2007, a survey of 409 PR professionals from 24 european countries asking how they use and perceive social media (called “social software” in the survey).
The results of the survey started me thinking about how social media is fundamentally changing our profession. It is, however, not just [...]

Talkback and social media

Graeme Turner, an Australian academic, has recently published his findings of a three-year research project into the world of Australian talkback radio. Reading about the report (it is only available via subscription), it occurred to me that Turner’s insights into talkback radio have some relevance to those of us thinking about the implications of social [...]

Public sector comms hacks

Over the last couple of weeks I have had a couple of unrelated conversations with friends working in different agencies about ways to make the most of the social media tools that are becoming crucial to the way we work. Then yesterday, Colin McKay, on the recently launched SoSaidThe.Organization (more on this site below), made [...]

Can we trust Wikipedia?

News broke yesterday that one of the editors of the site was not the prominent theologian that he claimed, but was in fact a simple university student. It seems people are outraged that the editor, who claimed to be a Professor of Philosophy at a private university, faked his PhD.
Not only were his qualifications bogus [...]