Internal communications workshop
Leaders frequently claim their people are their most important audience, however internal communications can be PR's poor relation.
Effective internal communication is a critical organisation development and management function. It can influence attitudes and behaviours, shape organisations' culture, reputation and ultimately performance.
In a rapidly changing environment, raised expectations and fiscal constraint, what role does internal communications take? What internal alliances and strategies can be developed to ensure our work is effective and seen to add public value? How will we know we are successful?
Our dynamic workshop leaders will introduce you to internal communications theory and take you on a journey of discovery. Their case studies offer different perspectives, different constraints but the same outcome - shaping organisational culture. Join them on 24 June and let them share useful tips and tools, work in small groups on a range of exercises and all small group learnings will be shared in an interactive conclusion.
Your workshop leaders are:
- Lynne Abbott, Head of Group Internal Communicationss, Telecom
- Jenny Bridgen, Strategic Communications Advisor, NZ Post
- Susie Hall, Reputation Manager, NZ Army
3 hours:
1.5 hours:
- Overview of Internal Communications theory and case studies from the three different organisations
- Split into three workgroups (each with facilitator and case study to brainstorm/dev communications plan concepts)
- Break and Networking
1.5 hours:
- Workgroups second half of workshop (each with facilitator and case study to brainstorm/dev communications plan concepts)
- Report backs from each three workgroups on key learnings
- Questions and Answers
Communications Planning Workshop
The workshop aim is for participants to acquire practical skills:
- be interactive
- have group activities for participant to use new skills / tools during the workshop
- give a sense of the importance of communications planning and strategies for writing effective communications plans
- enable participants to get their communications advice accepted.
The workshop will:
- run for three hours
- be aimed at junior-intermediate level communications practitioners working in Government departments
- focus on communications planning theory - why, it's important and what a good communications strategy looks like and how it works successfully
- provide easy-to-use tools that help with communications planning, get them accepted and measure their effectiveness.